Pestal analysis for samsung electronics essay pestel analysis political/legal environment over the past several years, there has seen a plethora of patent lawsuits within the smartphone industry. Samsung, one of the largest manufacturer, distributor, and marketer of the mobile phone industry in the world samsung is recognized as the top 10 world's most valuable brand in 2012 although samsung has about 331% market share rate in the mobile phone market, samsung still has to consider about. Samsung case analysis samsung electronics company (samsung) is a south korean multinational electronics manufacturer with headquarters in suwon, south korea it's a flagship subsidiary of the samsung group and by the end of 2004 was responsible for $785 billion of the group's $135 billion revenue (chang & siegel, 2009. This is the detailed pestle/pestle analysis of samsung which explains the external factors impacting the electronic company and industry political, economical, social, technological, environmental and legal. After that samsung only constantly raising the bar, create new ht devise such as first solar powered mobile phone and world thinnest tv at 65 mm(burge, 2012) in this case samsung is really juggernaut in the production of electronics and this fact make it really curious subject for analysis of their marketing strategy.
Samsung electronics industry corporation was created in 1969 as a division of samsung group, and the name of corporation was changed to the current name which samsung electronics in 1984. The steeple analysis of the business environment of samsung is part of the company's strategic analysis for the medium and long term the goal of this study is to assess the prospects of samsung samsung is a global company in the consumer appliances and gadgets market. Samsung is a global conglomerate that operates in the white goods market or the market for consumer appliances and gadgets the company that is a south korean family owned business has global aspirations and as the recent expansion into newer markets has shown, samsung is not content with. Samsung samsung's background samsung electronics is a consumer electronics manufacturing company based out of south korea samsung electronics ranks among the world's largest manufacturers of smartphones, tablets, and memory chips.
Pestel is a strategic analytical tool used to assess the impact of external factors on businesses samsung pestel analysis involves critical analysis of political, economic, social, technological, environmental and legal factors affecting the multinational electronics company a set of political. This entry was posted in hr assignment help and tagged international business management report writing help: samsung electronics - its products and pestle analysis on may 9, 2013 by admin post navigation. Samsung electronics is a subsidiary of samsung company which is located in south korea the country is among the world's fastest growing economy achieving 10% growth on yearly basis the purpose of the report is to make pestel analysis and apply porter's 5 forces models to analyze the external environmental factors that affect the company. Pestel analysis of samsung electronics samsung is an international and highly presumed electronic company founded 1969 and its headquarters are found in south korea its main competitors are apple, lg, sony and htc and many other electronic companies. Essay about samsung electronics co, ltd - samsung electronics co, ltd company overview samsung electronics co, ltd is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of us$634 billion and net income of us$85 billion.
10 introduction samsung inc is a korean electronics company currently engaged in the design, manufacture and marketing of mobile communication and media devices, electronics, computers and portable digital music players, as well as related software, accessories and third-party applications. Samsung pestel analysis samsung is one of the most well known electronics brand of the world the market leader has continued to retain its market share for 10th consecutive year apart from several other market leading products, the brand is known for its suhd televisions. Samsung has been the technology driven company and focusing on the latest trends of technology should have been the fundamental maxim the company like samsung should follow legal factors for the global company like samsung which has many rivals like apple. Over the past several years, there has seen a plethora of patent lawsuits within the smartphone industry in the highly competitive environment, manufacturers of handsets have been aggressive in protecting their intellectual properties by suing competitors by claiming infringements on patents.
Essay samsung electronics: company analysis and overview 636 words 3 pages as i will be joining samsung group's global strategy team in the fall, i have chosen its flagship subsidiary samsung electronics, as the company for my analysis. Samsung electronics co, ltd (further samsung), a part of the samsung group, is the world's second largest technology company by revenue the company produces consumer electronics, telecommunications equipment, semiconductors and home appliances. Samsung is the world's most successful electronics manufacturer it is the world's largest manufacturer of television sets, liquid crystal display (lcd) panels, mobile phones and smartphones samsung is the world's number one marketer of mobile phones with 214% of the world's largest market share in the second quarter of 2015. Case-study samsung case study: swot and pestle analysis samsung has grown as the world's largest electronic manufacturer corporation this south korean multinational company specializes in digital appliances, media, semi-conductors, computer memory and system integration.
Samsung - formation samsung was formed in 1938 by lee byung-chull as a trading company based in su-dong the company grew and soon expanded to seoul in 1947 but left once the korean war broke out samsung entered the electronics industry in the 1960's with the formation of several electronics focused divisions in 1980, samsung entered the. Executive summary this study evaluates the corporate strategy of samsung electronics, a multinational company, with operations in 80 counties, and a global market leader in several business. Samsung group report contains a full analysis of samsung porter's five forces analysis the report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, value chain analysis and mckinsey 7s model on samsung.